Privacy Policy

Last updated: September 2026. This policy is a starting draft based on how this business currently operates and has not been reviewed by a solicitor. Given the personal nature of the photographs involved, it should be reviewed by a qualified legal professional before being relied on as final.

1. Who we are

This website is operated by The Photo They Never Had. This policy explains what information we collect, how we use it, and your rights over it.

2. What we collect

When you place an order, we collect your name, email address, and any details you provide about your order, such as names or notes about the people in your photographs. Payment is handled directly by our payment provider — we do not see or store your full card details.

We also collect the photographs you submit for your order, and, if you sign up for our newsletter, your email address for that purpose.

3. How we use your photographs

Your photographs are used solely to create your ordered portrait. They are handled privately, are not shared with anyone else, and are not used publicly without your permission. We typically retain your files for a limited period after your order is complete, mainly to assist with any revisions, and do not promise indefinite storage.

4. How we use your information

We use your information to process and fulfil your order, communicate with you about it, and provide customer support. If you've opted in, we may also send you occasional marketing emails, which you can unsubscribe from at any time.

5. Third parties

We use Shopify to run this store and process payments, and third-party AI tools as part of producing your portrait. These providers only receive the information they need to perform their part of the service. We do not sell your personal information to anyone.

6. Cookies

This site uses standard cookies, provided through Shopify, to help it function and to understand how the site is used. You can control cookies through your browser settings.

7. Your rights

You can ask us to access, correct, or delete the personal information we hold about you at any time by getting in touch via our Contact page. We will respond as promptly as we reasonably can.

8. Children's privacy

Our service is intended for adult customers. We do not knowingly collect personal information directly from children. Photographs of family members of any age may be submitted by the adult placing the order, in line with our Terms and Conditions.

9. Changes to this policy

We may update this policy from time to time. The version shown on this page reflects our current practices.

10. Contact

If you have any questions about this policy or how your information is handled, please get in touch via our Contact page.